A Visit to Thomas & Thomas: The Comeback of a Trusted American Brand


How do you re-energize a trusted brand? How do you regain marketshare in a market that’s not only crowded, but also highly discerning? These are the very questions American rod manufacturer Thomas and Thomas is facing.


Video: Hoagy Carmichael on the Garrison Carmichael Bamboo Fly Rod Shop

Before the bamboo rod shop was gone, I wanted to capture it, and its history. Over Thanksgiving, I shot a bunch of video of my dad talking about the shop, and have spent the past few months editing that video down to what you can see in this post.


Fly Rod Building in Dad’s Workshop


A tour around the shop is a crash course in fly fishing history. Those reels there? Pieces of a Bogdan, or a Vom Hoffe. That tool there? It was originally owned by Everett Garrison, the great American rod maker with whom my dad wrote his book on bamboo fly rod making. That bamboo there? Bamboo sourced from a remote region in China. And that there? Me, trying to learn a fraction of what my dad knows.