
The forecast for retail sales in the US is grim. With Covid-19 forcing store closures, one forecast is calling for more than $150 billion to be lost in retail sales in April, following the $100 billion lost in March, creating an “existential threat” for discretionary retailers. The good news, perhaps? Some news outlets are covering fly fishing as a potentially good way to social distance. Either way, now is more important than ever to shop local and support the businesses you care about.
For one, New England’s own PostFly, a part of the Recur Outdoors brands, has created a campaign called #savetheseason in which 100% of the funds donated will go to support guide that fly on their fishing income. It’s a cool idea, and they have nice looking gear to go with it. Check it out at: savetheseason.org
For more local shops and business, here’s a quick summary of fly fishing businesses based in New England. Please support them!
And, of course, shop at your local fly shop — and support your favorite local guide!

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