A Visit to Thomas & Thomas: The Comeback of a Trusted American Brand

thomasandthomasflyfishing

How do you re-energize a trusted brand? How do you regain marketshare in a market that’s not only crowded, but also highly discerning? These are the very questions American rod manufacturer Thomas and Thomas is facing.

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Video: Hoagy Carmichael on the Garrison Carmichael Bamboo Fly Rod Shop

Before the bamboo rod shop was gone, I wanted to capture it, and its history. Over Thanksgiving, I shot a bunch of video of my dad talking about the shop, and have spent the past few months editing that video down to what you can see in this post.

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