How do you re-energize a trusted brand? How do you regain marketshare in a market that’s not only crowded, but also highly discerning? These are the very questions American rod manufacturer Thomas and Thomas is facing.
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Video Preview: Hoagy Carmichael & Everett Garrison Bamboo Fly Rod Shop
Over Thanksgiving, I shot video of my dad explaining his relationship with Everett Garrison, who owned most of the workshop equipment before him, his love of working with bamboo, and the importance of it being in a museum. Check it out here.
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