How do you re-energize a trusted brand? How do you regain marketshare in a market that’s not only crowded, but also highly discerning? These are the very questions American rod manufacturer Thomas and Thomas is facing.
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Before the bamboo rod shop was gone, I wanted to capture it, and its history. Over Thanksgiving, I shot a bunch of video of my dad talking about the shop, and have spent the past few months editing that video down to what you can see in this post.
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Eldridge Brothers Fly Shop in Cape Neddick, Maine, has shared their lineup of Winter 2015 classes — and they look great. Check them out, and reserve your spot soon.
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A tour around the shop is a crash course in fly fishing history. Those reels there? Pieces of a Bogdan, or a Vom Hoffe. That tool there? It was originally owned by Everett Garrison, the great American rod maker with whom my dad wrote his book on bamboo fly rod making. That bamboo there? Bamboo sourced from a remote region in China. And that there? Me, trying to learn a fraction of what my dad knows.
Read More >>While neither based nor produced in New England, there’s no doubt that C.F.Burkheimer’s rods are things of beauty — and, that they can huck some serious line. This is a great video, featuring background on the construction of their rods, interviews, and the obligatory slow-mo casting shots.
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Last week, the fun lovin’ boys of the Fly Fishing Film Tour (F3T) rolled into the Somerville Theater for what turned out to be one very short, and one very long, night. What do I mean by that? Let me explain.
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