In a world of rapid change, sometimes it’s reassuring to find a reliable constant. And in a world of marketing hype, sometimes it’s reassuring to find something that doesn’t overpromise, but simply delivers. These were my thoughts this summer as I tried out the Thomas & Thomas DNA Spey 13′ 7# on two Atlantic salmon trips to Canada’s Gaspe peninsula.
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It was a great joy to recently test the Thomas & Thomas Heirloom, which was given to me by the guys at T&T after my recent visit to their headquarters. Here’s my review.
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How do you re-energize a trusted brand? How do you regain marketshare in a market that’s not only crowded, but also highly discerning? These are the very questions American rod manufacturer Thomas and Thomas is facing.
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